The Employee Escape Plan Masterclass
Build A Business That Sets You Free
by
Joe Nicassio
The outcome and purpose of this masterclass is to help entrepreneurs, coaches, and small business owners gain the skills, systems, and confidence to consistently attract, convert, and serve their ideal clients in a way that feels authentic and sustainable. These programs are designed to remove the guesswork from selling, replace outdated high-pressure tactics with service-driven strategies, and give participants a repeatable process they can rely on to generate income, create impact, and build a business that supports the lifestyle and freedom they desire.
Attend this masterclass and get armed with practical knowledge and actionable steps to help build your business, and experience a better quality of life for you.
Masterclass Overview
The Employee Escape Plan Masterclass
The Employee Escape Plan is a masterclass designed for employees who want to escape the daily nine to five and build something of their own.
This masterclass is for
Early-stage entrepreneurs who feel stuck or inconsistent
Service-based business owners earning $0–$10K/month
Coaches, consultants, and creatives who want clarity and momentum
Anyone tired of overcomplication, hype, and guessing
What Will Participants Gain from this masterclass?
Clear business direction and focus
A simple, viable business model
A compelling offer people actually want
Increased confidence and decision-making clarity
A practical path to consistent income
Relief from overwhelm and second-guessing
This masterclass will explore how to set up a step by step process to escape your nine to five and run your own business effectively.
Masterclass Content
Part 1
Choosing the Right Business
How to avoid building a business that traps you.
We identify your “North Star” business—the one worth committing to.
Part 2
Branding your business
Building a business aligned with your values.
Part 3
Crafting an Irresistible Offer
How to package your value clearly so people want to say yes—without pressure or manipulation.
Part 4
Stories that Sell
Craft narratives that move listeners
Part 5
Lead Generation through Promotions
Simple ways to attract the right people without chasing, spamming, or exhausting yourself.
Part 6
Lead Nurturing
Learning to retain potential clients
Part 7
Filling your Calendar with Prospects
Managing multiple clients
Part 8
The Trust-First Sales Process
Why sales feels hard—and how to make it human, calm, and effective
Part 9
Deliver the Goods
When you deliver on your promises, you established a reputation of integrity, you earn repeat, business, referrals, and video testimonials
Joe Nicassio is America’s leading expert at troubleshooting business problems, and holds the distinction of being hailed as the “very best” sales advertising copywriter in Los Angeles, California USA*
He is a business mentor, strategist, and founder of the Employee Escape Plan, a framework designed to help employees and business owners build profitable, values-aligned businesses without burnout or hype.
He has successfully coached hundreds of entrepreneurs get more customers, to pay them more money, more often, the fastest, most cost effective ways possible. Since 1999, Joe has worked with over 4,000 clients across 400+ industries, helping them move from confusion to clarity, and from inconsistent income to sustainable momentum.
Joe started his career immersed in technology, working for Corporate America, at companies such as Sanyo Electric, and Eastman Kodak. After launching his own technology businesses, he experienced success, followed by major setbacks during the “dot com bubble.” He developed an obsessive quest for the truth of what works in business, so that he would never fail again. After attending a seminar with marketing genius Jay Abraham, Joe bartered his way into more seminars, by transcribing decades of “Marketing Think Tank” recordings for Jay.
Joe is trained as a Master Practitioner in Neuro-Linguistic Programming (NLP), and has had the opportunity and good fortune to personally be mentored by America’s finest marketing practitioners, including Jay Abraham, Michael Levine, Jim Rohn, Tom Hopkins, Dan Kennedy, Joe Sugarman, and many others. Joe has taken all that he has learned from these masters, and combined the best of the best wisdom into his own distinctive style of marketing.
Joe believes business should create freedom, meaning, and impact —not anxiety and exhaustion. His mission is to help people build businesses they’re proud of, that support their lives instead of consuming them. Joe’s approach is intentionally low-hype and high-trust. In his sessions, participants won’t just learn what to do —they’ll understand why it works, so they can make better decisions long after the course ends - the experience being as much about confidence and clarity as it is about money.
Joe understands that business is not just about technology, but it’s about people. Technology is merely a means to an end. Known for his calm, human-centered approach, Joe positions himself as a Most Trusted Advisor —not a guru. He specializes in simplifying complex business problems, uncovering hidden opportunities, and helping clients build businesses rooted in integrity, connection, and long-term value. His work integrates strategy, mindset, marketing, and sales into a cohesive system that actually fits real human beings.
*distinction title conferred by the LCC (Levine Communications Company), USA.
Let me introduce myself.
My name is Joe Nicassio
I’m not another internet guru.
I am more than a coach, and more than a mentor
I am an entrepreneur maker.
I transform employees into entrepreneurs
I’m a man on a mission to help entrepreneurs find their voice, own their value, and build a life of self-reliance.
Over the past 20+ years, I’ve helped hundreds of people escape job traps, create cashflow, and build businesses with heart, soul, and strategy.
People hire me because they trust my expertise, advice, and savvy problem solving skills.
I am able to help business owners master a sales process rooted in service, so they can close more deals, help more people, and love the way they sell work with entrepreneurs, coaches, consultants, and small business owners who are committed to growing their sales without sacrificing their integrity.
***
You already have something valuable to offer — my role is to help you package it clearly, present it confidently, and close more deals through an authentic, service-first approach.
Together, we remove the guesswork, install a proven sales process, and give you the tools to win more clients consistently — so you can build income you can count on, impact you’re proud of, and a business that truly sets you free.
***
So far I have advised over 4000 business owners, in over 400 different industries, to help them grow their existing businesses, and I have mentored several hundreds of people, to help them create new businesses from scratch.
I am on a mission to help thousands of people become self-reliant through entrepreneurship, instead of being employer reliant, government reliant, charity reliant, family reliant, or spouse reliant.
I've helped myself, I've helped others, and I could help you...
Would you like to be next?
You don’t need another YouTube video.
You need a real conversation with someone who’s been there, done it — and cares enough to show you the way.
If you’re ready for that
Let’s talk and connect directly at my masterclass.
No pitch. No pressure. Just clarity.
Let’s do it together.
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